So you're one of the biggest bands in the world, you've just finished your new album, but you are currently 'between record companies'. Do you:
A) Start an Internet hoax that something is going to happen on 1 October butThe album's called In Rainbows and 'D' is the correct answer. Details here, now!
then deny anything is going to happen on 1 October because you don't have a
record company.
B) Sneakily create a website offering a download of the new album to registered users from 10 October.
C) Allow your registered users to fill in the price they are willing to pay for said download, and yes, that includes $0.00.
D) All of the above.
2 comments:
Yea, Postpunk, nice to have you back! Great post coz I had no idea that this was going on...
Yeah, I reckon it's really exciting, mind you, Radiohead have had the benefit of about 10 years of promotion from EMI to get to this point... Probably not an option for everyone, but who knows?
Also interesting that orders for the physical product (pictured) currently exceed the download orders, despite the forty pound price tag...
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